营销管理

The 营销管理 major is designed to offer students a broad business education with an emphasis on professional training for careers in sales and marketing in manufacturing firms, such service industries as banking and healthcare, and non‐profit organizations. Within the 市场营销 major, students can pursue more specialized skills in the rapidly growing area of digital and social media, which also involves additional skills in marketing analytics.

主要的选项

• Digital 市场营销 Strategy (DMS)
• 专业销售

Digital 市场营销 Strategy (DMS)

This program is designed to provide students with exposure to, 并且是, a wide array of concepts and techniques that are relevant for timely and effective marketing action in the digital marketing environment. 

专业销售

This program is designed to prepare students for careers in professional sales. 学生 will learn how to apply sales techniques and theories within their organization.

职业选择

• 产品管理
• 广告 and promotional management
• 销售
• Industrial and consumer sales
• 品牌管理
• 消费者研究
• 业务发展
• Digital 市场营销 Specialist